Maruti to launch Alto K10 next month

Maruti Suzuki will launch next month a refurbished version of Alto, the decade-old compact, entry-level car that has been the fulcrum of its sales, as the country’s biggest carmaker looks to preempt the introduction of a similar product by rivals.

The Alto K10 will be powered by a larger 1000-cc engine and sport different exteriors and interiors, said Maruti officials involved in the project. The new product will be 125 mm longer than the vintage version and more spacious than the company’s badges in the so-called ‘B’ segment, Estilo, the old WagonR and A-Star, they said.

Maruti officially declined to share details about the car, but a spokesman said, “It will be an affordable, but aspirational product.”

The K10 will be priced in the `2.8-3.4 lakh range, squeezing between the Alto Lxi and Estilo LX. Only top-end variants Lxi and Vxi will be available.

Maruti’s decision to unveil an inspired remake of a best-selling model after a decade comes in the wake of rivals Tata Motors and Hyundai Motor India readying a similar car for the premium entry-level segment. Hyundai plans to unveil a model priced below its top-selling Santro while Tata Motors is working on a vehicle to fit between Nano and Indica.

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