Harley-Davidson launched its first Indian dealership in Hyderabad
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Harley-Davidson has launched its first Indian dealership as it pitches the \”freedom of the open road\” in a nation with some of the world\’s most congested traffic, the US company said Saturday.
Harley-Davidson, the iconic heavyweight motorcycle maker, launched its first outlet in the southern city of Hyderabad on Friday and plans to open more across the country, the company said in an emailed statement.
\”We look forward to initiating a new era of motorcycling,\” said Anoop Prakash, managing director of Harley-Davidson India.
The Milwaukee-based company, whose brand was made famous in the movie \”Easy Rider\”, is using the slogan \”Hear the Roar!\”.
Prakash said bike is well suited for Indian roads due to its weight and hulking design, adding that the company plans to launch in other cities before the end of the year, including capital New Delhi and financial hub Mumbai.
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