Companies such as Lava, Micromax, Zen, Olive, G’Five, Acer and Fly among others will attempt to replicate their success in the tablet PC space by offering products at large discounts compared to an Apple iPad or Samsung Galaxy Tab, targeting the mid-income group. G’Five, ranked second in the country in terms of cellphone market share [...]

This will interest you. I tried to compile the list of Brand Ambassadors which Mobile companies have signed up in India. Its interesting list, as there are very few cricketers who endorse mobiles. Alcatel Ice3: Kangana Raut Aroma mobiles: Yuvraj Singh, Sreesanth Karbonn: Virendra Sehwag, Gautam Gambhir LG Mobile: John Abraham, Genelia D\’souza and Abhay [...]

Handset-maker Zen Mobile today said it has roped in iconic actor Amitabh Bachchan as its brand ambassador.As part of the agreement, Bachchan will endorse and promote products offered by Zen Mobile, the company said in a statement. Zen Mobile will soon launch a slew of QWERTY and multimedia feature-rich mobile handsets in the Indian market. [...]

refreshes highly successful brand campaign, launched to “Employees First” Consistently most recalled technology brand Riding on the success of its “Technology That Touches Lives” campaign, HCL launches the second sequel of its TV commercial today. HCL has been a pioneer in creating a global brand campaign and establishing a unique property with the “Technology that [...]