Companies such as Lava, Micromax, Zen, Olive, G’Five, Acer and Fly among others will attempt to replicate their success in the tablet PC space by offering products at large discounts compared to an Apple iPad or Samsung Galaxy Tab, targeting the mid-income group. G’Five, ranked second in the country in terms of cellphone market share [...]

Handset-maker Zen Mobile today said it has roped in iconic actor Amitabh Bachchan as its brand ambassador.As part of the agreement, Bachchan will endorse and promote products offered by Zen Mobile, the company said in a statement. Zen Mobile will soon launch a slew of QWERTY and multimedia feature-rich mobile handsets in the Indian market. [...]