CCD does location based advertising on Ovi platform
Cafe Coffee Day (CCD), in association with Nokia, has launched location based advertising on the mobile platform Ovi.
The idea is to target customers based on their location and drive them to their nearest Café Coffee Day outlet.
Nokia users with handsets above N97 will be able to view the CCD ad on the weather or events page.
On clicking on the ad, the users will be given two options, ‘click2web’ which will take them to CCD’s Facebook page and ‘click2route’ which will direct them to their nearest CCD.
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