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Mauj Mobile acquires UK-based firm Mobango

\"\"Mumbai-based VAS player, Mauj Mobile announced the acquisition of UK-based Mobango that specializes in the development of mobile applications and offers user-generated content.

According to Mauj the deal will allow it to provide its partners in India and abroad, a wider array of applications and content for their customers.

\"\"Commenting on this development, Anupam Mittal, Founder and CEO, People Group said, “Mauj was founded with a vision of providing compelling content and applications over the mobile internet. Mobango\’\'s acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world\’s largest independent app-store, so we are obviously very excited to round off our Applications, Content & Communities offering.”

Mobangao claims to have recorded more than 750 million downloads.

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