McGraw-Hill Education India has entered the mobile learning space with the launch of four products for the Common Admission Test (CAT) Exam preparation under the TopCAT brand name. TopCAT is designed to help aspiring Indian Institute of Management (IIM) graduates prepare for the high-stakes CAT Exam using their mobile phones.

The first suite of products cover the Verbal Ability section of CAT Exam, which was the toughest section in last year’s CAT examination. The products have been developed in an exclusive partnership with Delta Technologies, a Mumbai-based start-up technology company. The TopCAT suite of products will help students test their knowledge through an interactive interface on their mobile phones. It will also offer the functionality of timed tests and scoring/analysis of the tests.

The products are priced competitively at Rs.99 and can be downloaded easily to the phone through a GPRS connection or through an internet connected PC and transferred to the phone. The application does not require a continuous GPRS connection and will reside on the mobile phone of the users, giving them the freedom to use it as they please.Users can download the application by sending a text message TOPCAT to 56677 or can download the same from http://madmobilesoftware.com/freedownload.phpAnnouncing the launch TMH Managing Director, Mr. Ajay Shukla said

“TMH is at the forefront of creating new, innovative and customer-friendly channels of access to its vast repository of authoritative trusted and copyrighted content. Our goal as an education publisher is to enhance student achievement and success. TopCAT is designed to do just that.”

With more than 300 million mobile phone users in the country and an additional 8 million users being added every month, India is currently the second largest market in the World for Mobile phones.

About McGraw-Hill & Delta Technologies:

McGraw-Hill Education India is the Indian subsidiary of The McGraw-Hill Companies. With more than 38 years of service to the Indian Sub-Continent as a joint venture with the Tata Group, McGraw-Hill Education India has emerged as a clear market leader in the Indian education publishing industry. MHE India publishes print and digital educational and professional materials in the Sciences, Technology, Computing, Medicine, Management and Competitive Exam Preparation Segment with more than 1,500 original titles published locally. MHE India is based in Noida and serves India, Bangladesh, Srilanka, Pakistan, Bhutan and Nepal.For more information visit www.tatamcgrawhill.com

Delta Technologies: Delta Technologies is a Mumbai based technology start-up with extensive domain expertise in the Mobile learning space.

Source: PTInews