Mahindra & Mahindra Ltd. (Mahindra Powerol Business) received the Frost & Sullivan India Genset Industry Excellence Voice of Customer Award for the Most Preferred Brand in Telecom (Cell-sites) segment, 2007 at the recently held Voice of Customers Industry Excellence Awards in the Indian Automation and Gensets market, the first of its kind for the industry in India.

Based on detailed end-user research and customer feedback on various parameters, 10 award titles were presented to companies in recognition for their pioneering efforts with regard to their product lines, innovative distribution strategies, customer service and support par excellence, outstanding contribution to the industry or for achieving a competitive or customer-based leading position in the Indian Gensets Industry.

On receiving the award Mr. P. Palaniappan, Vice President, Mahindra & Mahindra Ltd. (Mahindra Powerol Business) said, “Frost & Sullivan’s Genset excellence award is a great achievement for the genset industry. This prestigious award will also help us in strengthening our organization’s customer centric approach. I am very delighted that Frost & Sullivan has enthusiastically come forward to glamorize the genset industry with this voice of customer award. I would like to express my thanks to all my telecom partners for this achievement, it is because of their persistent demand of settling for nothing but the best has helped us in winning this award.”

According to Mr. Amol Kotwal, Industry Manager, Energy and Power Systems Practice, Frost & Sullivan, “Mahindra Powerol’s penetration in the exponentially growing India’s telecom sector is commendable given the fact that the Company forayed in the Genset market just a few years back. The Voice of Customer Award for Most Preferred Brand in the Telecom (cell-sites) segment is a true reflection of the Company’s efforts to address customer requirements, thereby creating a strong brand loyalty.”

The Genset market in India is valued at more than INR 50 Billion. A booming economy and increasing Power demand-supply deficit act as major drivers for this market. The Indian Genset market is uniquely positioned to traverse on this growth trajectory. Frost & Sullivan expects it to grow at a compound annual growth rate (CAGR) of more than 15 percent between 2007 and 2012. With increasing competition between incumbents and new players, customer feedback and satisfaction assessment (Voice of Customer) provides insights on how companies are placed in this market from an end-user perspective. Customers’ high degree of preference and satisfaction with a brand reflects the Best Practices followed by companies’ in setting the benchmark of excellence.

Frost & Sullivan followed a rigorous methodology for selecting the Award recipients. Detailed end-user / customer interviews with key decision makers (drawn from relevant functional departments) from various industry segments were conducted. These interviews were executed across various locations in India using a questionnaire. Respondents assigned ratings on a 7-point semantic scale reflecting their satisfaction on various attributes within a given criterion. Weightages were assigned to different criteria based on their perceived importance. Winners within a category were selected using powerful statistical analysis to compare the aggregated scores on attributes and rank assigned to different brands for relative positions.

Source: FoxBusiness