Crisp Wireless has announced the official version 1.0 release of the mLogic MicroSite Builder tool that provides mobile publishers and advertising agencies the ability to quickly and easily create robust mobile websites for advertisers.

Louis Gump, vice president, mobile The Weather Channel Interactive said that the solution empowers their team to consult advertisers on developing a mobile website beyond a text page with a click-to-call link.

“We’re helping brands develop a presence on mobile devices and driving traffic to these promotional sites through advertising on our mobile web site,” said Gump in a statement to the press.

Laura Marriott, president of the Mobile Marketing Association, said that the mobile marketing industry has grown over 600% since 2005. The member companies reportedly believe that in order for leading advertisers to increase their interest in mobile web, they need access to enhanced mobile website destinations, without a significant investment.

According to Olivier Griot, managing director, mobile for Hachette Filipacchi, mobile advertisers now have more sophisticated needs and want their ads to link to a rich microsite with a deeper level of interaction than a simple landing page can offer.

The company worked with Crisp Wireless to create these mobile destinations for some of their advertisers, which included click to call, email and SMS opt-ins.

“We were impressed with how quickly the sites were created and deployed and more important, our advertising clients were pleased with the results,” said Griot.

The sites created using the MicroSite Builder tool benefits from Crisp Wireless technology platform, mLogic, which offers robust device detection and site optimization.

“With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources,” concluded Boris Fridman, CEO of Crisp Wireless.

Crisp Wireless is a mobile technology solutions and services company.

Source: TMCnet