UnwireIndia

After scouring the world, Spice Global, an Indian telecommunication and entertainment conglomerate, has picked Singapore for its global office, the company announced Thursday.

Spice Global Chairman Dr B.K. Modi said the city-state was chosen for its strategic location as a launching pad for its global business. The company had set aside US$200 million for its operations here, he told a press conference.

Modi said the right place to do business now was in Asia as it had the world’s fastest growing mobile society and was becoming a lucrative market and Singapore had all the world-class facilities and services plus the highly skilled and knowledge-based workers it needed.
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Shaadi.com, on of the largest matrimonial service provider and Vodafone Essar, launched ‘Shaadi.com on Vodafone’- a matrimonial service on Vodafone mobile phone. This tie-up will enable Vodafone customers in India to access Shaadi.com’s matrimonial services on their mobile phones.

‘Shaadi.com on Vodafone’ will enable Vodafone users to search and view profile details of other members without the need to log on to the Internet. Mobile phone users will be able to browse through profiles, express interest in members, accept/ decline interest sent to them by other members and send personalized messages to prospective matches.
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Diversified Indian conglomerate the Future Group plans to enter the fast-growing mobile services space as a franchisee for network operators, it said, and is in talks with several firms for a potential launch next year.

“We are not in a hurry,” Chief Executive Kishore Biyani said in a monthly newsletter. “We have just begun talking with some network operators.”

The Future Group, which has interests in retail, real estate, insurance, financial services and logistics, has appointed consultancy McKinsey & Co and UK’s Value Partners Group as advisers for its telecom plans, it said.
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If you find classroom teaching boring or computer sessions a little too tiring then it’s time to break the mould and switch over to learning on the go! Now, you can take lessons in maths, English and science and also do your training on your mobile and PDAs. And what more, you can also take your preparatory tests, such as CAT and IIT-JEE, on your handset. Some firms, such as EnableM, Tata Interactive, 24X7 Learning, Airtel, IMS and NIIT, are working overtime to make this possible.

While companies are offering small training modules for employees, coaching and content development institutes in the education space are tying up with mobile operators to offer such services. EnableM, a mobile content distribution firm, for one, has tied up with Harper Collins, Britannica for content aggregation and dissemination. It also has institutional tie-ups with University of Florida, Haifa University, Israel, CDAC, Media Lab Asia to deliver content and basic course modules on maths, English, science. A new entrant in the mobile learning space, it launched a module — maths for mobile — four months back.
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Clickindia.com, one of India’s leading classifieds website, has announced the launch of its mobile version. The mobile website can be accessed at wap.clickindia.com from all WAP capable and GPRS enabled mobile phones.

“Mobile phone space is very exciting and full of opportunities. There has been a remarkable increase in the number of mobile users who access internet from their mobile phone. Technology is changing with each passing day, and so are the requirements and expectations of our users. To meet these expectations, we have developed a mobile version of Clickindia.com providing the same quality of information to internet users on a mobile phone instrument as on any computer”, says Mr. Pankaj Agarwal, co-founder, Clickindia.com.
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US based RockeTalk has launched it’s social entertainment mobile app in India.

RockeTalk is mobile based social entertainment application on Java and Symbian based phones and is supported on ~50 models. The application features include:
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NDTV Convergence, the digital arm of NDTV, has announced the launch of the Mi (My Mobile Internet) SMS service. Mi is the industry’s first mobile 2.0 platform, which delivers live, personalized, socially networked, interactive and multi-media channels on mobile devices.

Simply put, Mi™ SMS unleashes the power of GPRS for traditional mobile users, helping them access WAP through the SMS.

Consumers can access service by sending the SMS MiNEWS, MiCRI or MiSTO to 56388, the NDTV short code. In response, they receive a link that connects to the mobile internet for detailed multimedia content: news with images and video, cricket scores with auto refreshing ball-by-ball commentary, stock quotes with symbols, graphs and company news.
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The Indian Value Added Services (VAS) is expected to log in a turnover of over Rs 20,000 crore by the year 2015 noted telecom experts during the, 4th International Conference & Exhibition of VAS Asia 2008. The event was organized by Bharat Exhibition Pvt Ltd.

Currently the industry which is pegged around a revenue of US $1.2 billion will see major growth in the music and mobile gaming segments suggests a PricewaterhouseCoopers report. According to PricewaterhouseCoopers for the moment, the Indian VAS industry is being driven by SMS with about 44% of the share, followed by new applications Ringtones & RBTs, GPRS, CLI and other VAS.
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Mobispine and OnMobile Global Limited announced a tie-up which will involve OnMobile to oversee distribution of Mobispine’’s mobile content aggregation products and solutions in India and Asia-Pacific region.

Mobispine specializes in offering simplified user-friendly mobile web content including news and RSS feeds to end-users.
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As the svelte Shilpa Shetty moves and arches her body, so can you keep pace. Just with a click of your mobile handset, “Shilpa’s Yoga” has been made available for fitness enthusiasts.

Shilpa’s Yoga is very well executed, picturised on the scenic beach in Kerala with ceremonial elephants and Kalaripayattu fighters in the background. Most importantly the Asanas are demonstrated in a simplified manner. Shemaroo, the dvd company, has tied up with various mobile operators to offer Shilpa’s Yoga content for download, to mobile phone customers.

The videos have been cut and edited such that each video captures one complete Asana. The Asanas are categorized according to the benefits they provide like Back Asanas, Stomach Asanas, Neck & Shoulder Asanas and Pranayam [Breathing] among others. Also on offer are detailed write-ups explaining the benefits and description of each Asana. Apart from these videos, consumers can also have Shilpa Shetty in her Yoga poses as their mobile wall-papers and screen-savers
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