Last year, Radio Mirchi launched visual radio (what is Visual Radio?) in collaboration with HP and Nokia. But the concept has yet to catch on as private FM operators are in a rush to launch more stations.
Radio on mobile phones has a 40 per cent penetration in metros like Delhi and Mumbai. In such a situation, mobile should be put into work by the radio broadcasters, observed GCAP Media digital content manager Nick Piggot.
Speaking at the India Radio Forum, Piggot said radio and mobile phones complement each other.
Text messages can provide a database of the listeners, their profile and a list of their most preferred songs. Piggot explained how this could be achieved Read the rest of this entry »
