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FoneMine has today announced the wide availability of the first broad-based platform that allows corporations and service providers to quickly and easily launch mobile interactive application services on any phone on any carrier. This means that any company can develop a strategy using mobile phones – whether starting from simple mobile marketing [...]

By 2011, the global advertising industry is slated to touch $600 bn. Various studies peg the mobile marketing industry to touch anywhere between $4 bn to $11 bn. And, in the process take up its share from the current 0.2% to somewhere between 1.25% and 1.7%. A huge increase-if the customer objections can be overcome.
ndia [...]

Indian operator Tata Indicom has launched a mobile advertising programme with Mast Mobile Media.

The partners have announced the distribution of interactive advertisements in key Tata Zone Brew applications. These ads from are currently being served in Tata Indicom’s downloadable music, ringtone and wallpaper applications with Infotainment products slated for mobile

India’s Largest Mobile Data Solutions Company Through its Unlimited Free SMS exchange platform “Way2SMS.COM” now Brings Unique and innovative Mobile advertising and branding Opportunities in the form of “Mobitisements”.

Way2SMS.com provides its users text messaging absolutely free of cost. The text messages are appended with ads which can be geo-targeted. Users get this free text messaging [...]

Crisp Wireless has announced the official version 1.0 release of the mLogic MicroSite Builder tool that provides mobile publishers and advertising agencies the ability to quickly and easily create robust mobile websites for advertisers.

Louis Gump, vice president, mobile The Weather Channel Interactive said that the solution empowers their team to consult advertisers on developing a [...]

Content providers seem charged to crack the mobile advertising code with services that bypass mobile operators. Will subscribers and advertisers jump onto the bandwagon?
Buzz around mobile advertising seems to be getting louder. Last week alone saw two new SMS-based services. Webaroo, founded by Rakesh Mathur (who sold his shopping technology company Junglee to Amazon), is [...]

No one likes getting spam SMS messages on their mobile phones. But this could soon become a favorable trend as a new startup company in India mGinger.com has launched an initiative which pays you to read SMS based advertisements.
The Bangalore based company is now offering their services to anyone in India who has a mobile [...]

India based mobile users are the latest target test audience for the advertising products of the number one search brand on the net.
search engine king is reaching out to the mobile user not only through Gmail Mobile but has started testing mobile ads for advertisers in India.
Google Mobile Ads are a text-based ad format, which [...]

Mobile2win has so far been engaged in developing value added services (VAS) – games, contests and so on – for mobile service providers. Now the Mumbai based company is moving up the value chain by getting into serious mobile advertising.
Mobile2win will soon offer mobile advertising that is more engaging and less intrusive. The platforms [...]