BPL Mobile, Mumbai’s longest standing mobile service provider completes thirteen years. Growing from strength to strength over the years, BPL Mobile has consistently faced the challenges of serving in Mumbai, the most competitive of all Metro circles. Maintaining highest standards of performance, BPL Mobile has set benchmarks in the industry in terms of quality of service by upgrading its network, launching innovative VAS and providing customer satisfaction to over 1.67 million subscribers.

In a bid to strengthen its existing network to world-class standards by upgrading the technology, BPL Mobile recently awarded a Rs 100 Cr End to End Telecom Equipment Supply contract to Huawei, aiming to achieve a top-of-the-line all-IP Next Generation Network infrastructure. From installing two state-of-the-art high capacity switches to supporting uninterrupted connectivity and feature rich communication, to being in the midst of swapping their legacy cell sites with contemporary EDGE- enabled ‘Next Generation’ sites, BPL Mobile has set up a brand new network that is Mumbai’s best & truly contemporary.

On completing thirteen years, Mr. Sanjeev Chachondia, CEO, BPL Mobile said,

“Being the longest standing mobile service provider and also the fastest growing one, we understand both, the needs of mobile users, and the market trends, the best. On this occasion I on behalf of BPL Mobile thank our subscribers for having faith in us, and we promise to keep it alive.”

“BPL Mobile has constantly endeavored to cater to its subscribers’ needs. The substantial investment towards this direction clearly indicates our commitment to them. While targeting youth and launching occasion specific products have enabled BPL Mobile to gain a high share of gross and net-additions in the market, an on ground promotional plan and channel engagement has given us a pull in the market, “ added Mr. Sanjeev Chachondia commenting on the growth and performance of BPL Mobile.

From being the first cellular service provider to offer lowest lifetime prepaid with ‘India lifetime’ at Rs. 444/- and the first to offer Re. 1/- calling for both local and STD calls, to launching the first GSM operator to offer Mobile Tracker service in India, to being the first single circle operator to have launched BlackBerry® Curve™ 8300 Smartphone in Mumbai, BPL Mobile has introduced VAS like Voice SMS, m-commerce, Mobile TV, Mobile Radio, Mumbai search@cafe with Mantras@cafe being the most recent VAS launched. In an attempt to ensure convenience for people to approach stores and get personalized attention and effective solutions BPL Mobile even introduced the concept of ‘Mobile Stores’, a smaller version of the exclusive galleries.

The June’07 TRAI benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL Mobile amongst the top in Mumbai in critical network performance parameters of Call Set Up Success Rate, Call Completion Rates & % age connections with good voice quality with scores ranging between 98.6% - 99.5%.

Source: TechWhack