A Little World (ALW) the developer of ZERO, the platform for branchless banking, with focus on financial inclusion, has announced the appointment of Sonjoy Mohanty as its Chief Executive Officer.

In his new role, Sonjoy will be responsible for building the business while extending the reach of ALW and the partner network for ZERO. Sonjoy aims to establish ZERO as the most preferred payment brand and bring about a real difference in the lives of the “unbanked” population in India by providing access to banking and financial services. The ZERO platform is based on new generation technologies like Near Field Communication (NFC), RFID and Biometric Authentication.

Anurag Gupta, Founder and Director, A Little World said, “We are delighted to welcome Sonjoy Mohanty as ALW’s CEO. He is highly regarded and has extensive experience of top class business leadership, having worked with some of the leading corporations in the mobile industry. This experience will support ALW in its strategy to help touch a billion people through innovative technologies and alliances at the bottom of the pyramid for delivering multiple financial services at the lowest cost.

Having amassed over 21 years of corporate experience especially in the mobile industry, Mohanty joins ALW from Kerala Ayurveda where he served as Managing Director & CEO. Prior to that, Mohanty was with Bharti Airtel. He also previously held board position in Caltex and started his career in Asian Paints.

“I am happy to have the opportunity to lead ALW in the “financial inclusion initiative” The empowerment through Microbanking and promoting accessibility through technology will bring in a new way of life for the unbanked in India. ZERO is committed to that and I am excited to join the team and embark on this new and path breaking assignment” said Sonjoy Mohanty, CEO.

About ALW

Founded in 2000 by Anurag Gupta, it has pioneered the use of innovative technology solutions which enable financial service providers to reach the unbanked population of India, providing them with a broad range of financial products and services at a low cost. Its technology is a key driver in taking financial services to the unbanked and achieving the important goal of financial inclusion. Its current investors include Legatum Capital, Dubai and ENAM.

Source: IndiaPRwire

Note: I had privilege to work under Anurag Gupta and Lokanath on mChek during summers of 2005. ALW indeed is great place to work.