The attention-grabbing mobile gadget, MoPod, which took the UK, Europe and Japan by storm last year, is ready to be launched in India. HitPlay Devices, a Mumbai-based start-up gizmo company, will roll out the gadget next month, under a licence from the UK-based giftmaker, The Monster Factory.

MoPod comprises a glass capsule with a battery-powered light and a character sealed inside. It interacts with mobile phones, causing the character inside to light up and dance on receiving a call or SMS. After its launch in October 2006, the gadget has been a runaway success.

Along with MoPods, HitPlay Devices will also launch a series of innovative gadgets like a running and jumping alarm clock, shower radio, coffee mug with a biscuit compartment, glowing faucets, a cassette-drive for the PC, T-shirts that light up on music beats, etc. Several of these products are the gadget maker’s own innovation while others are sourced.

HitPlay managing director Chirag Alreja said, “Gadgets have become a part of everyone’s life and we can hardly work without them. We founded HitPlay to innovate these gadgets and the technology to make our lives simpler and more interesting. Currently, we have close to 40 such gadgets and we plan to bring out 400 innovative gadgets by 2010. We are a six-people company and do not manufacture the gadgets. We innovate and design prototypes of the gadgets and get them commercially manufactured from a third party in Taiwan and Indonesia.”

More MoPoD images (click here)

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