How you use your mobile may change forever! Yes, that’s what INXS Technologies could end up doing if the fledgling company gets its way. Led by Mr Venkat Rangan, CEO and Co-Founder, the Chennai-based boutique financial technology start-up specialises in developing advanced yet simple solutions in the area of financial services.

What does it do? Its latest product is ‘Market Simplified,’ a wealth management solution that allows you to access everything you need to know about your stock market investments on the mobile.

For the people on move who cannot have access to a TV or website, Venkat’s product sends alerts on stocks and mutual funds, technical charts, company news etc. He elaborates to Business Line. “The most critical driver for demand in our view is the emergence of a clientele which demands always-on connectivity. The mobile represents the best medium to cater to this segment which is growing segment which is willing to pay for such services.” The concept may be a hard-sell, concedes Mr. Venkat but he predicts that the mobile will make the already ‘reduced’ human element of a brokerage relationship even weaker. Errors will also be reduced if everything is automated. Read on to know how INXS plans to make the life of the small investor a little better, or so he claims…

Excerpts of the interview. (click here)