A new player in the mobile advertising segment, Airvoice Infocom Pvt. Ltd, says it is confident of changing the trend in mobile advertising. It has introduced a technology, which allows subscribers to listen to 10 to 15 second advertisements before connecting to the number they call.

What’s more, subscribers will earn money for every call they make - a win-win situation for the telecom service providers, advertisers and subscribers. As the subscription is at the user’s choice this model is said to be non-intrusive.

Expected to be launched first in Chennai by mid-2008, the technology works by integrating the mobile switching centres of telecom service providers with the technology created by Airvoice that allows a smooth transition between the advertisement and call.

This service is subscription-based and will offer several options to subscribers in terms of the type of advertisements they wish to hear, time in which they would want to hear and also the option to skip an advertisement.

According to Frost & Sullivan, ”India offers an unprecedented opportunity for telecom service operators, infrastructure vendors, manufacturers and associated services companies. India has already crossed the 250-million subscriber mark and as per government targets should be 650 million by 2012.”

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