Onmobile a popular Indian Vas company has rolled out its mobile ad network. They are certainly providing a unique method of mobile advertising, rather than the conventional method of having advertisements placed on searches, onmobile has taken the “Voice” route.

How does/will it work?
Callers will get to hear advertisements when they call, just like how you are used to hearing caller tunes, in the same manner there will be advertisements.

Going ahead they plan to offer more interactivity by allowing users directly connect with the call center while listening to the ad. In phase two, which will roll out in six months, onmobile plans to provide a web interface just like Google where any local merchant can put up an ad. This is all the info I was able to get from a advertisers perspective.

Whats in it for the Users?
“One of the programmes we are rolling out is to give people some incentive like free SMS or ringtones in order to allow that tune to be replaced with an ad, which will match the calling party’s profile,” said Rao. co-founder and CEO of OnMobile.

Read more on WATblog.com

Gyan-Bazee
In India, OnMobile competes with Cellebrum, One97 Communications, Bharti Telesoft, IMI Mobile, Mobile2win, Mauj, Cellebrum and Bharti Telesoft have also announced that they are on the lookout for acquisitions.