Aviva: uses SMS2.0 by Affle in India | UnwireIndia

Aviva: uses SMS2.0 by Affle in India

By Rohit • July 24, 2007

Aviva, one of the leading insurance companies in India, and Affle, the leader in mobile media innovations, on Monday announced a partnership to enable Aviva to reach out and interact with users of mobile phones. This partnership ensures that Aviva engages with the users of the SMS2.0 service in a focused manner to evaluate their cost of postponement for retirement planning.

“It offers multiple levels of interactivity to the users. Thus, if the user likes a particular promotion showcased to him by Aviva, he could get connected to the Aviva customer care centre at the click of a button. “The user can also get the desired information by sending an SMS,” stated a press release jointly issued by Aviva and Affle here.

Source: Hindu

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Aviva: uses SMS2.0 by Affle in India

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