Capitalising on the expanding wireless and emerging technologies business in India and to further extend its brand presence, Turner International India has extended the mobile presence of its flagship kids’ channel and the number one kids’ channel of India Cartoon Network by expanding its association with Mobile2win.

As part of this latest venture, Mobile2win will create a WAP site for Cartoon Network and provide support in content distribution across mobile carriers for the Network. Cartoon Network’s content now launches on Hutch, Airtel, BPL and Spice Telecom and as the year progresses will feature on other leading operator portals as well.

Mobile2win will also distribute Cartoon Network’s premium mobile content such as wallpapers, animations, themes, ring tones and games for Cartoon Network’s popular shows. With this latest strategic move, all generations of the Network’s fans will now be able to download content of popular Cartoon Network shows such as Tom & Jerry, The Powerpuff Girls, Johnny Bravo, Scooby Doo, Dexter’s Laboratory, amongst others on their mobile phones. The earlier agreement with Mobile2win included providing interactive wireless solutions for popular Turner International India channels, namely CNN, Cartoon Network and POGO.

Source: Televisionpoint